What We Do
Al Barq Digital arranges site agreements with prominent shopping malls, properties and locations across the region, and deploys a network of large and impossible-to-miss HD screens in the entrance and other high traffic areas.
The screens run a short rotation of advertising and promotions aimed at influencing the purchasing behavior and brand awareness levels of consumers at a highly opportune time – when those consumers are out of the home and in a shopping frame of mind.
More than just advertising posters, the Al Barq Digital Media Units combine high impact displays and touch screens – serving as digital hubs for the malls and venues, providing shoppers with interactive directions and directory information.
Al Barq installs, manages and owns the network, and sells the advertising and promotional time. Mall and venue operators benefit from a new shopper/visitor service and amenity, and receive a share of ad revenues.